YEESSSSS!!!! (Arm pump for emphasis)

The Denver Egotist is one of my favorite Web destinations. The site is full of hot chunks of bodaciousness. Well the Egotist just went and did me a solid and expanded its network to include Salt Lake City.

I can't tell you how many times I've said, "Man, I wish we had something like the Denver Egotist here in Salt Lake." Apparently, the Egotist heard me and was all like, "Yo, Josh—here's a bit of radicalness for you to have. Peace broseph."

So by the end of April, the SLC Egotist will go live. The Egotist cometh. And there was much rejoicing.

Little Cars + Big Action = Totally Awesome

Car commercial cliches are legion. Driving on a deserted freeway, drifting through strategically placed puddles, playing cat and mouse with a chase car. Too many to enumerate in his humble blog. Well the fine folks at TBWA Toronto decided to have some fun with car commercial cliches—just on a smaller scale.

They used RC cars to shoot this spot for Nissan. It's radical. I watched it back to back four times and found something fun and interesting every time. This spot hits all the right notes—it's fun, interesting, and conveys the brand message in a super creative way. This spot tells you that the Nissan Sentra SE-R is small, affordable, and most importantly—fun. Hats off to TBWA Toronto for pushing car cliches into a more palatable form.




Here's the making of: