Little Cars + Big Action = Totally Awesome

Car commercial cliches are legion. Driving on a deserted freeway, drifting through strategically placed puddles, playing cat and mouse with a chase car. Too many to enumerate in his humble blog. Well the fine folks at TBWA Toronto decided to have some fun with car commercial cliches—just on a smaller scale.

They used RC cars to shoot this spot for Nissan. It's radical. I watched it back to back four times and found something fun and interesting every time. This spot hits all the right notes—it's fun, interesting, and conveys the brand message in a super creative way. This spot tells you that the Nissan Sentra SE-R is small, affordable, and most importantly—fun. Hats off to TBWA Toronto for pushing car cliches into a more palatable form.




Here's the making of: