Lamezilla

I look forward to the Winter X-Games. And this year was definitely worth watching. But some times the sponsors of the games can be a little off key. Take this Jeep commercial. Jeep and snowboarding seems like a logical combination. More so than Taco Bell and its sure to give you diarrhea five dollar box. But this Jeep commercial is anything but logical.

First off, who drives their Jeep to the top of a snow covered 14,000 foot mountain with the top off and the windows down? And when this mystery Eskimo Jeep driver gets to the top, he sends it off a cliff to shred some wicked pow. So how does he intend to get back to the top? Or does every Jeep driver own two Wranglers to substitute for a chairlift?

My final issue with this commercial is Jeep's new tag line. "i live. i ride. i am. Jeep." So lame I want to vomit out of my tear ducts. The lowercase "i" prefix needs to be retired. Unless your name is Apple, don't use it. The tag line doesn't even make sense. It's just a bunch of wanna-be self-actualization nonsense. Totally lame.

This commercial makes Jeep look disconnected from its audience at best and like an idiot at least.