Product demonstration spots are generally reserved for the Oxi-clean crowd. With a loud coke-addicted (sorry Billy) pitchman doing his best Glen Beck impression. Although some companies (Apple being the only one off the top of my head) have pulled of decent product demos.
Craftsman tools isn't usually a company associated with popular interest. I mean, a hammer is a hammer after all. But I have to admit Craftsman's new demonstration ads are pretty entertaining. They play the man card pretty heavily, but when your product is power tools you can throw down the testosterone royal flush. Here are two spots for your enjoyment. (P.S. It's my secret dream to find an old abandoned warehouse somewhere and turn it into a mans play house. It's the simple things in life.)
The Office Group
3 hours ago
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