Nothing says cool like mayonnaise. I saw this spot for Miracle Whip a few weeks ago and was completely entertained with how ridiculous it is. It’s clearly targeting the hipster set and trying to break through as the “cool” product to use. But come on, it’s coagulated fat with other mystery chemicals you spread on your club sandwich. If I ever find myself at a rooftop party with hipsters passing around a bottle of Miracle Whip, I’ll jump off. No questions asked. The concept is so asinine it hurts. Does Miracle Whip cause moments of impaired judgment? That would explain how this got approved.
This is a good example of an ad trying way too hard. The Levi’s Go Forth ads came close to trying too hard. Miracle Whip blasts passed that barrier and puts as much distance between itself and taste as it can. No pun intended.
I’m a proud member of the Colbert Nation. So you can imagine my delight when Colbert gave this Miracle Whip ad its deserved whipping. He even created his own ad defending mayo. Enjoy the video.
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