I spend a lot of time gushing about things and stuff on this blog. Commercials, technology, the paradoxical notion of ideas. But yesterday I found some true inspiration. It's an article written for Outside Magazine about freezing to death.
I've never heard of the author, never read anything from him before or since—to my knowledge. But he is a true master of the language. He hooks you with a story and you are reeled to the surface having learned about the physiology of freezing to death.
We talk a lot about telling stories in advertising. And I make a real effort to be a story teller and not just a literate huckster. This author knows how to tell stories and communicate complex information while doing it. That's tough stuff.
Click the link and prepare to have your mind blown.
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