Dyson Knows how to Multiply Fun.

Ok, maybe it's because I just un-boxed my new Dyson DC24 ball vacuum last night (it's like owning a piece of functional industrial art), but I love Dyson products. They are so cool. Here's how far my Dyson-phila goes. A local megaplex theater has Dyson Airblades in some of their bathrooms. When I'm there, I make it a point to go to those bathrooms, doesn't matter if they are on the opposite end of the theater, the Airblade bathrooms are my jam. )How can you pass up a super high-speed jet of air to dry your hands?)

I came across this little video nugget and it put a large cyclone technology inspired smile on my face. I really want an Air Multiplier, I just don't have $500 to spend on a fan with no blades. This video is pretty awesome though. It's exactly what I would do if I owned hundreds of Air Multipliers (someday).

I Dare You not to Feel

Saw this spot from Pedigree this weekend and I must say I'm impressed. It's really well shot (especially the opening shot of the first dog), well written, well scored, and well made. I like everything about this spot. My favorite line from the piece, "If they were human, we'd call them wise." That's a powerful statement and holds a big emotional impact.

Spots about abandoned or abused pets are usually armed with a heavy guilt message. Pedigree does an excellent job of avoiding the guilt and letting the animals speak for themselves. I was certainly impacted by the look in these dog's eyes. I'm impressed Pedigree.

AT&T Spot that's Actually Good.

These have been around for awhile, but I'm still loving them. Really fun idea, a nightly news anchor who only reads "late breaking" news from people's facebook and Twitter accounts. Awesome. You can tell they had fun with these. The actor is really good, too. Notice his hand motions when he points to the device or presses in his ear piece—a real student of news anchor mannerisms.

This is a good example of a big, simple idea. There are a ton of these and they could produce a ton more. It's too bad that such a good idea is being used on a "why should I care" product. AT&T needs to drop the "Rethink" crap and go with something simple and awesome like these spots.




This one makes me laugh every time.




"The search is on for cute boots." Oh, man that is funny stuff.




This one could have been tightened up a bit. Still good though.

I Can't Feel My Legs.

Maybe it's the fatalistic whine of the violins. Or the roar of the timpani. Or the blank determination of this toy soldier with no legs. But this spot just tugs at the heart strings.

Well done spot for the Cartoon Network. I especially appreciate the posture the dying toy soldier takes after fulfilling his last act in plastic life (hitting the power button to turn on Cartoon Network). Paradoxically, that's where the ad kinda falls apart for me. If Cartoon Network has been "saving toys since 1993," why does this toy die in front of the television? Just an observation. Still love it.

It's all About Your Swagger.

Okay, by now I'm sure you've seen the Swagger Wagon rap video. It's already reached 1.3 million views. It's hilarious. You have to love the slow mow jello mold booty dance. We all know mini vans are the uncool reality that many of us will face one day. So it's nice to see brands acknowledging that "Okay, mini vans may not be very cool, but we can still have fun."

People either think this video is hilarious (like me) or the stupidest thing they've seen since Ke$sha's tic toc. So hats off to you Sienna family, your hipster ways have inspired me to face my mini van future with pride.

Headline Writing Thought Process

Okay, gotta slam out something cool, not witty, but zingy. Not too zingy though.

What about...no that's not right.

Oh, Oh this could wor...nope that's an American Express line.

Hmm...wonder what's happening on Facebook? No, stay focused.

Product benefits, grab some benefits and features that'll help.

I wonder what "optimized functionality" means?

(Fifteen minutes pass)

BAM! Now that's a headline.

(The next day the headline dies.)