AT&T Spot that's Actually Good.

These have been around for awhile, but I'm still loving them. Really fun idea, a nightly news anchor who only reads "late breaking" news from people's facebook and Twitter accounts. Awesome. You can tell they had fun with these. The actor is really good, too. Notice his hand motions when he points to the device or presses in his ear piece—a real student of news anchor mannerisms.

This is a good example of a big, simple idea. There are a ton of these and they could produce a ton more. It's too bad that such a good idea is being used on a "why should I care" product. AT&T needs to drop the "Rethink" crap and go with something simple and awesome like these spots.




This one makes me laugh every time.




"The search is on for cute boots." Oh, man that is funny stuff.




This one could have been tightened up a bit. Still good though.