I Dare You not to Feel

Saw this spot from Pedigree this weekend and I must say I'm impressed. It's really well shot (especially the opening shot of the first dog), well written, well scored, and well made. I like everything about this spot. My favorite line from the piece, "If they were human, we'd call them wise." That's a powerful statement and holds a big emotional impact.

Spots about abandoned or abused pets are usually armed with a heavy guilt message. Pedigree does an excellent job of avoiding the guilt and letting the animals speak for themselves. I was certainly impacted by the look in these dog's eyes. I'm impressed Pedigree.