A Great Idea From AT&T—and it's Free!

The AT&T and Verizon Wireless feud is big news. I have opted to stay out of it for the most part. I'm a little too close to the thing to be objective. But I came across an article in PC World this morning and thought I'd share it with you (and that's you singular because you're the only one reading this).

AT&T has released an app for the iPhone that encourages users to report areas of poor network performance (users can geomark the exact location). AT&T has essentially made their iPhone subscribers an extension of their network field force. Now that's great thinking on the part of AT&T.

The iPhone's success has been plagued by criticism of AT&T's network. Acknowledging the faults of the network is all fine and good, but giving your customers the power to report and (theoretically) improve poor network connections is awesome.
Hats off to you AT&T. Well played.