Say it with Pride: "It's a Hyundai!"

Hyundai is a good example of a brand changing perceptions. For years Hyundai was the low-budget alternative to import cars. People didn't really expect all that much from them. They were cheap, ugly, and got good gas milage. And that's all people really cared about.

Now Hyundai is coming out as a real contender in the import market. They have an attractive line-up of cars and have really pushed the boundaries of how a major car manufacturer interacts with its customers. Hyundai Assurance changed the game.

I came across this cool video on Hyundai's microsite for the Genesis.

It's not just the video though. You can actually navigate around the parts and take a close up look at them. Hyundai offers call-out boxes for certain parts like the drivetrain, interior, headlights, and such things.

It's a really powerful image to see a car disected like that. I'm surprised this hasn't hit national television screens yet. Hyundai's doing a good job with this whole re-branding thing.